January 23, 2024
JDC-Miller MotorSports is pleased to announce that it has partnered with Kärcher North America for the 2024 IMSA WeatherTech Sportscar Championship season, beginning with the iconic Rolex 24 Hours of Daytona on January 27, 2024.
As part of the partnership, Kärcher will become an associate sponsor and the Official Cleaning Partner for JDC-Miller MotorSports. The team will benefit from utilizing Kärcher cleaning equipment within the team’s race shop, race cars, and at the track.
The partnership brings together two entities utilizing equipment focused on innovation.
The Kärcher brand is associated worldwide with quality, innovation, and high performance. As innovative leaders, Kärcher is setting standards in technology, service, and design, to provide optimum benefits for its customers. This matches closely with the highly innovative and leading-edge automotive technology powering JDC’s sophisticated hybrid-electric Porsche 963 GTP race car, and the operational excellence required by the JDC-Miller MotorSports team and drivers to win in the highly competitive IMSA WeatherTech series.
Kärcher plans various sales and marketing activations around the partnership to reach and positively influence both consumer DIY and professional/commercial cleaners who demand excellence in their cleaning equipment.
With sustainability being a key corporate focus of Kärcher, this matches well with IMSA’s leading sustainability initiatives in the areas of automotive electrification, tire technology, solar power, EV charging, and diversity, within its organization.
John Church, Managing Partner, JDC-Miller MotorSports
“We are pleased to form this partnership with Kärcher North America. We look forward to working closely with them to develop their commercial goals. The brand is an excellent fit with our team and will greatly appeal to our team’s and IMSA’s fan base and corporate partner ecosystem.”
Robin Paul, Senior Director of Professional Product Marketing, Kärcher North America
“As a company committed to sustainability, we are proud to partner with JDC-Miller MotorSports as their official cleaning partner. Embracing cutting-edge technology and environmental responsibility, our partnership with IMSA hybrid racing showcases a shared commitment to a cleaner and greener future. Through this collaboration, we aim to accelerate the adoption of sustainable practices in motorsports, proving that high-performance racing and environmental stewardship can go hand in hand.”
“Furthermore, Paul added, we are excited to utilize JDC-Miller MotorSports’ highly visible performance platform to develop the Kärcher brand and sales in North America. This collaboration will allow us to achieve greater brand awareness and overall value for our consumers and professionals.”
The company’s solutions serve customers’ cleaning needs in an economical and environmentally friendly manner. The company continues to distinguish itself with its inventive spirit, top-class performance and innovative cleaning solutions.
Kärcher is the world’s leading provider of cleaning technology. The family-owned business employs more than 15,300 people in 150 companies located in 80 countries. Kärcher North America is one of the largest subsidiaries with over 1,100 employees in the United States. Kärcher produces and distributes products and services under the brands Kärcher, Hotsy, Landa, Water Maze and Legacy.
Visit Kärcher here.